Think About Your Eyes (TAYE), the multi-million $ national advertising campaign dedicated to changing public awareness and behavior, is reaching the American public – and working!
Have you seen or heard the Think About Your Eyes advertisements on TV or radio recently?
The Q3 media blitz on Back-to-School and Kid’s Vision has been running on prime time cable TV and radio stations all across Missouri, plus on Pandora, Spotify, and over 2000 websites. Starting January 1st, 2016, as a member benefit from the MOA, you will have a Basic listing on the TAYE practice locator at no charge. Over 2,000,000 people have visited www.thinkaboutyoureyes.com so far!
Now – the MOA is partnering with TAYE – to change public behavior, raise awareness of optometry, and grow the number of eye exams in Missouri. Together, we’re doing what the dental industry did 40 years ago. We’re growing the public’s awareness of the need for better eye health and vision care – and – just as important – we’re training people to NEVER miss their annual eye exam!
In 2015 the Think About Your Eyes national public advertising campaign resulted in a 5.2% increase in eye exams when compared to the same time in 2014. TAYE is reaching the American
public and building awareness of optometry, the need for better vision health and annual eye exams. The 2015 media underway created more than 1.3 billion impressions!